Aesthetic treatments have ceased to be a woman’s prerogative. An increasing number of men are investing in cosmetic surgery and it’s paying off. Recent reports say that men are going under the knife to enhance their appearance, boost their competitive edge, and climb the corporate ladder. Most men believe that it’s important to look more youthful and confident especially when they are in a new job or competing with younger co-workers, and having cosmetic procedures provides the solution.
Surge in Male Plastic Surgery
According to one report, the proportion of men who had plastic surgery rose by 273% between 1997 and 2013. Men are trying out invasive, minimally invasive and non-invasive procedures to achieve their cosmetic goals and boost their confidence. Popular procedures include liposuction, eyelid surgery, gynecomastia treatment and ear shaping. Liposuction dramatically reduces localized deposits of fat and improves areas such as the abdomen, waist, and chest.
Many men are seeking a more masculine facial profile. This explains the rising demand for facelifts inclusive of neck lift, eyelift, jawline re-contouring and lipolysis. It is reported that chin augmentation alone went up by 7% from 2000 to 2013. Even non-invasive treatments are becoming popular among men, with more than 380,000 Botox procedures performed in 2013.
The reasons why non-invasive procedures so popular are as follows:
- Removes the risks of surgery
- Simpler methods that require less downtime
- Ideal for busy professionals who don’t have much time to spare
- Minimal discomfort and trauma
- One session
- No incisions, scars, or post-operative complications
Whether any of us likes it or not, looks do matter, a fact that men are now being faced with more than they ever have before. As long as cosmetic procedures continue to become more socially accepted, the technology keeps improving, and the stakes remain high in corporate America. Male cosmetic surgery – and more specifically, the Forbes facelift – will remain on the rise for years to come. It might only be a matter of time until men frequent the surgeon’s office as often as women do!
The male makeover for career advancement is now known by unique names such as the Forbes Facelift and the Executive Makeover. New and more effective techniques, reduced risks, simple procedures and minimal downtime are important factors fuelling the popularity of male procedures. Cosmetic surgery has also gained social acceptance and with leading plastic surgeons offering personalized solutions, there is every reason for this trend to continue.